Associate, Brand

Location: Santa Monica, CA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

Inspire is on the hunt for an Associate, Brand to supercharge the brand team as we create a new category in the smart home sector and drive a tribe-like following among tech-savvy homeowners. It’s your chance to apply your top marketing talent to inspiring a brighter energy future.

Today you’ve got a penchant for performance in a foundational marketing role, where you’ve learned communications development across channels and run point on creative and product projects soup to nuts. Now it’s time for varsity, and only a best-in-class team will do.

ABOUT YOU

You’re a puzzle solver, a words wizard, a people wrangler. You’ve got a sharp mind for business and a keen eye for detail. You find joy in putting yourself in the customer’s shoes. You’re not afraid to be big, bold, and a little off-the-wall in a brainstorm, but you also embrace ideas fully baked. You love the adrenaline of running a project in turbo-drive. You self organize with vigor and discipline. You’re looking for a place where you can learn from everyone around you and grow as a human, everyday.

ABOUT INSPIRE

We’re making it simple for everyone to have a smart home. Our groundbreaking subscription is the first to seamlessly combine smart home control and clean energy. Powered by a proprietary analytics engine, the Inspire app allows members to create and control a completely personalized home experience. Inspire empowers people to live more purposefully and sustainably everyday, moving us all towards a brighter energy future.

Inspire launched in January 2014 and we’re driven by a team of mission-driven Avengers. We pride ourselves on a culture of ownership, teamwork and an obsession to crush it.

ABOUT THE GIG

Top Level Responsibilities

  • Support all brand marketing activities including messaging, creative campaigns, internal communications, public relations, and competitive market research.
  • Take charge of day-to-day product marketing for owned channels, ensuring product consistency across platform messaging.
  • Prepare new project briefs and manage routing process between cross functional stakeholders.
  • Ensure all timelines are adhered to, and that all stakeholders have the information they need to succeed.
  • Prepare brand presentations and deliver sales pitches to internal & external stakeholders.
  • Support digital, social media, and experiential strategies, including content development and execution
  • Analyze and track ongoing brand/product performance

Key Areas of Emphasis

  • Ideate, design and implement product launches
  • Execute product launches to support owned, earned and paid channels
  • Own cross-functional project communication and updates related to key deliverables
  • Plan and create creative training assets for sales team
  • Plan and execute seasonal campaigns
  • Develop campaign concepts and marketing hooks for product focused messages
  • Manage briefing, creative approval, QA and implementation of omni-channel marketing assets
  • Vetting, managing and scheduling creative vendors
  • Aggressively managing marketing calendar and ensuring timely execution of all content
  • Analysis and optimization
  • E-mail and In-app communication development and deployment
  • Work with Manager, Customer Engagement and Experience to develop creative concepts and continuous A/B tests against prospect and member communications strategy.
  • Manage routing and cataloguing of emails, push notifications and in-app creatives through brief, approval to QA, and implementation, in partnership with the Growth team and Product team.
  • Champion the customer experience
  • Ideate and execute fun, new and innovative ways to engage the target audience with our marketing, with an eye toward driving key business objectives
  • Ensure consistency of brand language across sales and member support
  • Partner with product team and tech to implement key marketing initiatives on site and in app
  • Make continuous data-driven recommendations
  • Propose testing and iterating based on tracking and measuring of the following:
    • App key performance indicators (engagement, bounce rate, revenue)
    • Site key performance indicators (engagement, bounce rate, revenue)
    • Email marketing key performance indicators
    • Social engagement
    • New customer acquisition & retention

Required

  • Bachelor’s Degree, 3-5 years of relevant experience
  • Experience creating clear and detailed briefs
  • Work quickly in a fast-paced environment
  • Calm under pressure and consistently positive
  • Strong relationship management, communication and interpersonal skills
  • Detail-oriented
  • Action and results-oriented
  • Intellectual horsepower (fast learner, passion for intellectual challenge)
  • Sense of urgency and passion – driven by our mission
  • Out–of–the–box thinker and problem solver
  • Agile mindset
  • Excellent oral and written communication skills
  • Extremely organized and deadline driven
  • Responsive to feedback, humble

Bonus

  • Have experience working at a startup
  • Down to grab a beer (or a root beer if that’s your thing)
  • Graduate studies in Marketing (MA/MBA) preferred

Perks

  • Unlimited vacation
  • Equity plan
  • 401(k) plan
  • Dog-friendly workplace
  • 2 blocks from the beach in sunny Santa Monica
  • Lots of cupcake smashing
Forward this Position
Recipient email address (one)
Your name
Your email address
Enter a message (optional)
Human Check*
Apply for this Position
* Required fields
First name*
Last name*
Email address*
Location
Phone number*
Resume*

Attach resume as .pdf, .doc, or .docx (limit 2MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
Are you willing to relocate?
Desired salary
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*